The ManipuRATED Podcast

The bi-weekly ManipuRATED podcast features bold small business marketing conversations with passionate people who love their businesses and their customers. Our conversations explore small business strategy, marketing, online ratings and reviews and advice all from the business owner's perspective. Hosted by bestselling author Daniel Lemin, every episode ends with guests offering the single best piece of advice they'd give to a new business owner.
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The ManipuRATED Podcast



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Aug 2, 2016

When it comes to your customer experience there is no better way to improve it than to ask your customer directly what they love and what's bothering them. Matt Parsons of PowerReviews lays out the method you should follow.

Jun 30, 2016

Ajay Prasad is a serial business owner. He currently owns a digital agency in Orange County, a transcription company and is launching a new online reviews business. Join me as we explore the lessons he has learned over 30 years in business, including some powerful online reputation insights.

Jun 14, 2016

The cornerstone of any good online reputation involves listening to customers online. Brand24 is a startup from Poland that aims to make that task a bit easier and more intuitive. On this episode, founder Mike Sadowski shares what's behind his platform and what he's learned starting a new business.

May 31, 2016

You have questions, and this episode has answers. Jacob Sapochnick, one of the most innovative immigration lawyers in the nation, discusses his approach to client service and addresses some common legal questions about online reviews.

May 15, 2016

Kari Embree manages social media for San Diego-based Green Flash Brewing Co. Her career in social media and online communities has taught her one important lesson: the importance of empathy. Learn why this matters, and why a niche review site is the secret to success for her brand.

Apr 29, 2016

An endless supply of glowing 5-star reviews... We all want it, right? But is it possible? Tema Frank, author of the new book PeopleShock, joins me to share some secrets to unlocking that river of goodwill.

Apr 15, 2016

Is the health care industry the next big frontier for online reviews? Many believe it is inevitable, and perhaps for good reason. Join me as I explore this important topic with the real expert on social media and health care, Dr. Kevin Pho (

Mar 30, 2016

What happens when you suspect a competitor has pummeled you with hordes of bad reviews? You use every tool in the box to fight back. Learn how Long's Jewelers, a Boston-area icon, turned a terrifying fake review swarm into a PR win.

Mar 7, 2016

In the restaurant industry and desperate for insider secrets to managing your reviews? You'll want to pay attention to this episode. Brandon Hull, my guest this week, runs the popular site. The site is a free digital marketing resource for restaurants, and he will fill your head with practical ideas. We talk about reviews, measuring your marketing efforts and much, much more.

Feb 19, 2016

If you're wondering how online reviews can have a business impact, you'll have to look no further than this episode for the perfect case study. Ben Roberts, marketing strategist at Heinnie Haynes in the UK, joins me as we explore how they've woven the thread of online reviews into every aspect of their business. Heinnie Haynes is a major outdoor outfitter and survival gear retailer, and has amassed nearly 18,000 reviews on Trustpilot. Don't miss this episode.

Feb 4, 2016

Rev Ciancio and Brad Garoon know a thing or two about the food business. Rev runs digital marketing for Schweid & Sons, a gourmet ground beef purveyor and supplier to restaurants and supermarkets. Brad runs the very popular Burger Weekly blog and is the author of Burger City, a guide to the best burgers in New York City which is available as an ebook on Amazon. Join me as we talk about the digital marketing challenges of the restaurant business where we answer the important question: What should restaurant owners do to better manage their online reputation?

Jan 14, 2016

It's early January 2016, and we're all suffering the inevitable post holiday funk. It was a busy retail and shopping year, no doubt. What does your business do with all of that review goodwill? Join me as I discuss how to translate all of that customer feedback into reviews with Brian Sparker, head of content marketing at Review Trackers.

Dec 28, 2015

This week's guest, Bruce, knows a thing or two about product reviews and writing. A creative writer by trade, he started a blog in 2012 focused on reviews of gray hair products. His business model for the blog is built around product reviews and affiliate links. Learn about the business of product reviews and how they can be a profitable venture.

Nov 26, 2015

Guests Greg and Elisa Mohr are the husband and wife team behind Gondola Adventures in Newport Beach, Calif. This top-rated attraction is a fascinating business in a surprisingly competitive local market. Their dedication to managing every detail of their business results in rewarding customer interactions. Custom gondola rides are their specialty, but a relentless devotion to the customer is what sets them apart.

Nov 26, 2015

Guest Jessica Payne, founder of Los Angeles-based consulting firm Strategy for Impact specializes in bringing a human, integrative approach to building and cultivating brands. In this episode she discusses why nuturing a strong personal brand complements any small business and shares her techniques for personal brand mastery.

Nov 26, 2015

Guest Andrew DiFeo, Dealer Principal and General Manager of Hyundai of St. Augustine, Fla., is multi-year award winning auto dealer in a competitive market. He shares his insights about reimagining the auto sales process, describes how he uses ratings and reviews to make his business better and shares vital tips for making the most of every customer encounter.